Marketing / Roger A. Kerin ... [et al.].

Contributor(s): Kerin, Roger AMaterial type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2006. Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: 0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M29474 2006Online resources: Publisher description | Table of contents only

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bunge Tower Library	658.8 KER (Browse shelf(Opens below))	Available		10013904

Includes bibliographical references (p. 673-700) and indexes.

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