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Marketing /

Marketing / Roger A. Kerin ... [et al.]. - 8th ed. - New York : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 673-700) and indexes.

ISBN: 0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper)

LCCN: 2004065542

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2006

Dewey Class. No.: 658.8 / KER

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