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Marketing Research Within a Changing Information Environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006. Edition: 3rd edDescription: xxvii, 700 p. col. ill. 26 cmISBN: 0072830875 (alk. paper)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .H258 2006Online resources: Publisher description | Table of contents only
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Item type Current library Call number Status Date due Barcode
Books Books Bunge Tower Library
658.83 HAI (Browse shelf(Opens below)) Available 10013498

Includes bibliographical references (p. 669-677) and indexes.

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