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Marketing Research

Hair, Joseph F.

Marketing Research Within a Changing Information Environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. col. ill. 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 669-677) and indexes.

ISBN: 0072830875 (alk. paper)

LCCN: 2004061113

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .H258 2006

Dewey Class. No.: 658.83 / HAI

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