00964cam a22002654a 45000010009000000050017000090080041000260100017000670200035000840200035001190400018001540420008001720500025001800820015002052450046002202500012002662600043002783000051003214400042003725040066004146500015004807000020004958560091005158560092006061380849420230606144718.0041207s2006    nyuab    b    001 0 eng    a  2004065542  a0072828803 (text : alk. paper)  a0073080152 (pkg. : alk. paper)  aDLCcDLCdDLC  apcc00aHF5415b.M29474 200600a658.8bKER00aMarketing /cRoger A. Kerin ... [et al.].  a8th ed.  aNew York :bMcGraw-Hill/Irwin,cc2006.  axlvi, 733 p. :bcol. ill., col. maps ;c29 cm. 0aMcGraw-Hill/Irwin series in marketing  aIncludes bibliographical references (p. 673-700) and indexes. 0aMarketing.1 aKerin, Roger A.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html