@book{699,
	author = {Kerin, Roger A.},
	title = {Marketing /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2006.},
	address = {New York :},
	edition = {8th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html}
}