@book{698,
	author = {Hair, Joseph F. and Bush, Robert P.},
	title = {Marketing Research},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2006.},
	address = {Boston, Mass. :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html}
}